On the JCPR Blog: Top SEO Tips for Noticeable Content
Quality and relevance of content are worked into search engine optimization (SEO) so that keywords are no longer the sole focus. These aspects are given increasing priority in search results with semantics that SEO algorithms build around your industry and topics.
New on the JCPR Blog: Is the Independent Advisor an Oxymoron?
These days, there has been an increasing confluence of advisors that are both fee and commission, that may also actively use technology via online programs, financial planning models and customer servicing to complement or supplement their business. So, where does this all leave us in terms of the future of the financial advice?
New on the JCPR Blog: Top Tips for Leveraging Your Media Hits
Getting featured or quoted in a highly respected news publication is exciting—but don’t stop there! Once the article is published, it’s time to leverage it further. Here are three ways to extend the power of your media hits.
New on the JCPR blog: Content Management for Online Communities
Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you do want them to read the information that is important to them.
New on the blog: Advisors Who Understand PR Shouldn’t Fear ‘Robo-Advisors’
To someone unfamiliar with the financial services industry, the term “robo-advisor” might conjure images of a sci-fi villain. However, as financial advisors know all too well, robo-advisors are a real phenomenon and can potentially threaten their business. The key word here is “potentially,” because advisors that understand their value-adds—and can effectively communicate them to the marketplace—have nothing to fear….
What’s that’s saying… “Practice Makes Perfect!”