New on the Blog: How the Sixers Sold Fans on a Losing Campaign
The Sixers successfully sold an aggressive rebuilding strategy to a fanatical Philadelphia fan base, did it work?
New on the Blog: The Book of Fred: PR Lessons from the Most Hated Man in America
As the world bids good riddance to Pastor Fred, the public relations community has an opportunity reflect on the important lessons he left behind.
New on the Blog: Hemingway Hates Your Press Releases
What do these phrases all have in common?
Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions.
New on the blog: It might feel gratifying to publicly air the weaknesses of your opponent, but here are some tips to consider before you do…
One of the best-remembered episodes of the TV sitcom WKRP In Cincinnati is “Turkeys Away,” in which the manager of the eponymous radio station devises a surefire way to boost his station’s listener base during the holiday season — a Thanksgiving turkey giveaway.
It took a village to raise my awareness — my awareness, that is, of the value of a company’s demonstrating confidence in its product.
Governor Christie will need to be stronger than the media storm he’s facing over Bridgegate and the Sandy ad investigation.
In order to salvage his hopes of winning the presidency in 2016, Christie and his communications team will need all hands on deck over the weeks and months to come as these stories develop. There are some key measures the governor should consider as he begins to mend his fractured image, so we asked some of JCPR’s experts what Christie should do to get his presidential campaign back on track:
New on the blog: Kelly Davis writes about “Five Ways to be a Better Reader”…
"Reading stretches your vocabulary and engages the brain’s verbal capabilities. It also helps keep your grasp of grammar and syntax sharp and exposes you to different styles of writing. Perhaps most importantly for those of us in the public relations and marketing world, reading also helps us stay current with what’s going on in the media and our clients’ industries – a critical component of doing our jobs well."