New on the JCPR Blog: Top Tips for Leveraging Your Media Hits
Getting featured or quoted in a highly respected news publication is exciting—but don’t stop there! Once the article is published, it’s time to leverage it further. Here are three ways to extend the power of your media hits.
New on the JCPR blog: Content Management for Online Communities
Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you do want them to read the information that is important to them.
New on the blog: Advisors Who Understand PR Shouldn’t Fear ‘Robo-Advisors’
To someone unfamiliar with the financial services industry, the term “robo-advisor” might conjure images of a sci-fi villain. However, as financial advisors know all too well, robo-advisors are a real phenomenon and can potentially threaten their business. The key word here is “potentially,” because advisors that understand their value-adds—and can effectively communicate them to the marketplace—have nothing to fear….
What’s that’s saying… “Practice Makes Perfect!”
Instead of repeating the same old lines, why not tell a story? JCPR experts share their insights about storytelling.
New on the Blog: The Book of Fred: PR Lessons from the Most Hated Man in America
As the world bids good riddance to Pastor Fred, the public relations community has an opportunity reflect on the important lessons he left behind.